Venture Capital

We back early stage, high growth, B2B SaaS companies, working in partnership with Conviction VC.

Middleton Enterprises invests in fast-growing private B2B SaaS companies across the UK through our syndicate of HNWI’s, Conviction Investment Partners.

We make our VC investments through our sister company Conviction Investment Partners (CIP). CIP is a global network of business angels that offers HNW access to direct deals at an early stage fund. We are invested in all CIPs deals.

Our Track Record

0 21
%

CAGR Performance
2013-2021

0 16
+

Venture Capital
Investments

0 70
m+

External
Capital Raised

0 4

Successful
Exits

Our Venture Capital Criteria

Business to business software as a service (B2B SaaS).

Minimum ÂĢ200k Annual Recurring Revenue (ARR).

Growing at more that 200% year on year.

Category leader domestically with global ambitions.

Long term potential for ÂĢ100m revenue.

Learn more about Conviction Investment Partners

Venture Capital Portfolio

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Hullabalook

Hullabalook is a next generation Customer Experience Platform (CXP) for eCommerce that allows personalised and dynamic customer experiences. MEL invested $100k in October 2019

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Adepto

Adepto provides large enterprises with a single view of all the talent available, internal and external; past, present and future.

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Picasso Labs

Picasso Labs is a software that enables multinational brands to analyse their ad content by providing insights into ad performance and compliance with brand guidelines.

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Degreed

Degreed is a Learning Experience Platform that provides employees with learning materials to build and measure their skill sets.

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Zumper

Zumper is a full service lettings portal for tenants and landlords designed exclusively for the US residential market. 

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Heydoc

HeyDoc is a cloud-based clinical system for managing medical data and admin tasks in the private healthcare sector. MEL invested ÂĢ100,000 in December 2019

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Refract

analyses every call and demo, profiling the revenue defining moments, revealing what leads to successful outcomes for your team today.

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Akkroo

Akkroo is a SaaS enables event lead capture solution built for B2B organisations that regularly exhibit at trade shows and exhibitions.

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Dawn

Dawn are a leading European VC firm with a focus on early stage, B2B SaaS and FinTech. Dawn III fund focuses on early stage opportunities. Dawn Opportunities Fund focuses on later stage investments.

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Oradian

Oradian provides a cloud-based core banking platform for micro finance institutions (MFIs) and other marginalised financial institutions.

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Tillo

Tillo is a B2B SaaS platform that helps brands sell digital rewards to a vast range of businesses in one place using a single API.

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iZettle

iZettle, a mobile payments company, offers small businesses portable point-of-sale solutions and free sales overview tools.

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My Skills Camp

designs engaging learning experiences that drive engagement, increase skill acquisition, and encourage knowledge sharing within its platform.

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Collibra

Collibra is a unified platform for digital business transformation. The Collibra Platform empowers enterprises to find meaning in their data and improve the quality of business decisions.

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Noogata

is an Israeli deep tech business that provides an Automated Machine Learning Platform for complex use cases within the Consumer-Packaged Goods sector.

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Konsentus

Konsentus is a SaaS-enabled regulatory checking service that helps build confidence in open banking.